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Proven in Large-Scale Projects Worldwide

Soft Starter Frequency Converter Solutions Trusted by Industry Leaders

Trusted by Industry Leaders

The experience and capabilities to power your business

Since 1998

Serve large enterprises
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Years of Experience
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Certificates
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Honors and Awards
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We Saw the Core Problem

For too long, engineers and procurement managers have been forced to choose between ,overpriced global brands or uncertain alternatives. Supply chain delays, hidden costs, and unreliable quality have left companies with no room to negotiate—only to compromise. This cycle has drained budgets, slowed projects, and created constant risk.

Paying the “brand tax”

overpaying for names, not performance.

Uncertain lead times

projects delayed, timelines at risk.

Inconsistent quality

downtime and costly repairs.

No flexibility

products that don’t fit unique project needs.

Indonesia 1 of 14 Russia 2 of 14 Italy 3 of 14 Venezuela 4 of 14 UAE 5 of 14 Oman 6 of 14 Saudi Arabi 7 of 14 India 8 of 14 Tailand 9 of 14 This is a tooltip 10 of 14 Zambia 11 of 14 Namibia 12 of 14 Serbia 13 of 14 ATA ATA 14 of 14

Local Support, Worldwide Expertise

Connecting You to Certified Global Partners for Soft Starters & Motor Protection – Backed by ATA’s Local Technical Support

Solutions At ATA

Soft Starters & Frequency Converters engineered to cut costs, reduce risks, and deliver reliability—without the brand tax

Low voltage Soft Starter

380V, 690V, 1140V; 7.5kW ~ 995kW; Multiple series; For induction motors.

Medium Voltage Variable Frequency Drive

3kV ~ 10kV; Up to 14,000kW; 3 standard types; Customizable. view more

Low Voltage Variable Frequency Drive

380V ~ 480V; 1.5kW ~ 450kW; Vector control; General purpose.

Medium Voltage Soft Starter

3kV ~ 10kV; Up to 14,000kW; 3 standard types; Customizable.

Medium Voltage Variable Frequency Soft Starter

3kV ~ 10kV; Up to 14,000kW; 3 standard types; Customizable.

Simple, Transparent, Effective

Why Choose ATA ?

Discovery

We listen to your needs and challenges.

Custom Solutions

Tailored automation systems designed for you.

Seamless Integration

Easy, smooth implementation with minimal disruption.

Ongoing Support

We’re with you every step of the way.

Tailored

We listen to your needs and challenges.

Cost efficient

eliminating unnecessary brand premiums.

Proven

in over 30 countries with Fortune 500 clients.

Certified

(CE, CCC, UL) for global compliance.

Worldwide Certifications

Our Sucess Cases

A short introduction to the workshop instructors and why their background should inspire potential student’s confidence. A short introduction to the workshop instructors and why their background should inspire potential student’s confidence.

Project Case Study 1

Application of Changsha ATA Mining General-Purpose High-Voltage Soft Starter Cabinet at a Certain Copper Mine

Project Case 2

Solving the Challenge of High-Power Motor Startup! Changsha ATA’s “Energy-Saving Soft Starter Device” Powers Steel Enterprises’ Air Separation Systems for Efficient and Stable Operation

Project Case 3

ATA Soft Start assists in the construction of new energy projects, leading a new trend in the industry.
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